Vizibl Customer
Data Platform (CDP)

Integrate, organize, and enhance customer data for actionable insights and analytics
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How Vizibl CDP works

INTEGRATE OMNI-CHANNEL DATA
Collect and integrate customer data from multiple 1st party, 2nd party and 3rd party data source at single place for a unified view
ENRICH AND ENHANCE PROFILES
Organize customer data to build precise individual customer profiles and continuously enrich them with new information
GENERATE INTELLIGENCE
Create audience segments and analyze the available data for patterns and insights that provide actionable intelligence
INTEGRATE OMNI-CHANNEL DATA
Collect and Integrate customer data from multiple 1st party, 2nd party and 3rd party data source at single place for a unified view
ENRICH AND ENHANCE PROFILES
Organize customer data to build precise individual customer profiles and continuously enrich them with new information
GENERATE INTELLIGENCE
Create audience segments and analyze the available data for patterns and insights that provide actionable intelligence

Vizibl CDP Features

Enhance customer experience with cross-channel data integration and insights

Unified Customer View
Integrate and organize customer data from multiple sources such as websites, CRM, email automation, loyalty systems etc. to provide a unified profile for easy understanding
Custom Audience for Efficient Retargeting
Build and enrich custom 1st party audience profiles using our proprietary rules-based segmentation engine. Improved retargeting and better reach guaranteed
Omni-Channel Campaign Activation
Activate marketing campaigns across channels such as social media, publisher networks, e-mails, SMS, push notifications, etc. for greater impact on real people
Actionable Marketing Insights
Make informed marketing decisions and devise strategies using detailed insights on customer purchase journey and post-purchase behavior for improved customer experience and loyalty
Website Personalization
Personalize customer experience across websites at scale on the basis of data insights and intelligence gathered from Vizibl CDP
Higher ROI
Choose marketing channels, strategize, and apportion media spend effectively based on marketing insights

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How Brands Are Using Vizibl CDP

To measure the effectiveness of online ads by integrating offline purchase data
To amplify retention marketing efforts using actionable segmentation
To formulate business strategies using marketing & business intelligence
To track and attribute customer buying behaviour across the purchase funnel

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Increase ROI multi-fold with smart use of a Customer Data Platform (CDP)
Its long been a truism in marketing that acquiring a new customer is anywhere from five to 25 times 1 more expensive than retaining an existing one.

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